Oppo and Samsung Become Best-Selling Smartphones in Indonesia in 2023

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Cindy Mutia Annur 26/02/2024 16:17 WIB

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Samsung became the best-selling smartphone brand in Indonesia in 2023, surpassing Oppo, which held the top spot in 2022.

Smartphone Shipment Volume in Indonesia (2022-2023)

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Smartphone Shipment Volume in Indonesia (2022-2023)

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Samsung became the top-selling smartphone brand in Indonesia throughout 2023, surpassing Oppo, which previously held the top spot.

This is recorded in the latest report from the International Data Corporation (IDC).

According to IDC, Samsung's smartphone shipments in 2023 reached 6.9 million units, down 8.8% compared to 2022 (year on year/yoy).

Oppo's smartphone shipments in 2023 reached 6.6 million units, plummeting 15.6% (yoy).

The next top-selling smartphone brands were also Chinese brands.

Vivo ranked third with 5.6 million smartphone shipments, down 10.7% (yoy).

Xiaomi was fourth with 5.1 million smartphone shipments, up 3.5% (yoy).

Transsion was fifth with 4.5 million smartphone shipments, surging 38.9% (yoy).

Combined smartphone shipments from other brands reached 5.8 million units, soaring 13.6% (yoy).

Overall, IDC recorded a 1.2% yoy decrease in smartphone shipments in Indonesia in 2023, totaling 34.6 million units. IDC stated that this figure has decreased consecutively for the past two years.

On the other hand, according to the IDC report, the 5G smartphone segment in Indonesia grew by 31.5% (yoy) in 2023, led by Samsung with a 17.1% market share.

IDC stated that this growth was mainly driven by vendors expanding their range of 5G smartphone products.

However, IDC assessed that the limited 5G network in Indonesia is a barrier to further growth, as it could deter potential consumers from investing in higher-priced 5G devices.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Oppo and Samsung Become Best-Selling Smartphones in Indonesia in 2023

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