Vivo Dominates Smartphone Sales in Indonesia

Technology & Telecommunications

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Yosepha Pusparisa 16/09/2020 09:30 WIB

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Smartphone sales in Indonesia decreased by 20% in Q2 2020 compared to Q1 2019 due to the Covid-19 pandemic.

Indonesia's Smartphone Market Based on Sales

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Indonesia's Smartphone Market Based on Sales

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Smartphone sales in Indonesia decreased by 20% in Q2 2020 compared to the same period the previous year. This was due to the COVID-19 pandemic which negatively impacted the national economy.

Vivo was the top-selling brand, capturing 21.2% of the market in Q2 2020. OPPO (20.6%) and Samsung (19.6%) followed.

Vivo's success can be attributed to its pricing strategy and strong demand in the lower-middle market segment. The Vivo Y12, Y91C, and Y50 models were among the biggest contributors to its market share. Vivo's strength lies in its offline sales channels.

Editor : Aria W. Yudhistira

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."