Tokopedia Remains Top in e-Commerce Website Visits in Q3 2018

Tokopedia maintained its position as the e-commerce platform with the most visitors in the third quarter of 2018. According to iprice research, this Indonesian unicorn received 153.64 million visitors. This figure surpasses other e-commerce platforms such as Bukalapak, Shopee, and Lazada. In the previous quarter, Tokopedia also recorded the highest number of visitors, reaching 111.48 million.

One of the factors contributing to Tokopedia's high visitor count is Facebook, with 5.89 million visitors. This is followed by Instagram with 903,000 visitors and Twitter with 174,000 visitors. This indicates the significant role of social media in driving e-commerce traffic. The e-commerce application has been downloaded approximately 10 million times.

(Read Databoks: What is the Market Share of Indonesian E-commerce?)

With a population of 266 million and its archipelagic nature, Indonesia presents a very attractive market. This is why global e-commerce companies are keen to target the local online market. According to Internet World Stats, internet penetration in Indonesia reaches 53.7% of the total population. Meanwhile, the number of Facebook users reaches 130 million.