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List of Countries That Like to Follow Social Media Influencers

Nabilah Muhamad 30/04/2026 18:39 WIB

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According to the report by We Are Social, Indonesia is one of the countries where citizens most frequently follow influencers on social media.

10 Countries with the Highest Percentage of Social Media Users* Following Influencer Accounts (Q4 2025)

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10 Countries with the Highest Percentage of Social Media Users* Following Influencer Accounts (Q4 2025)

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According to a report by We Are Social, among social media users aged 16 and above worldwide, there are 22.4% who follow influencer accounts in the fourth quarter of 2025.

This figure has decreased compared to the previous quarter, which reached 23.3%.

At the end of 2025, Morocco became the country with the most users following influencers, with a proportion of 58.2%.

Meanwhile, Indonesia ranked sixth globally, with 31.2% of users following similar accounts.

Here is a list of the 10 countries with the highest percentage of social media users aged 16 and above who follow influencer accounts in the fourth quarter of 2025:

Morocco: 58.2%
Philippines: 43.4%
Brazil: 38.5%
South Africa: 34.0%
Malaysia: 33.7%
Indonesia: 31.2%
Saudi Arabia: 30.6%
Nigeria: 30.3%
Thailand: 30.3%
Portugal: 28.6%

As for the types of accounts most followed by social media users globally, they are friends, family, or acquaintances, with a percentage reaching 47.9%.

Next are actor or comedian accounts (27.6%); television shows (27.6%); entertainment, meme, or parody accounts (26.4%); and singer, band, or musician accounts (26%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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List of Countries That Like to Follow Social Media Influencers

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