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Apple will lead global tablet shipments by the end of 2025.

Nabilah Muhamad 05/02/2026 11:00 WIB

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According to the Omdia report, Apple became the manufacturer with the most tablet shipments globally. The volume reached 19.63 million units in the fourth quarter of 2025.

Global Tablet Shipment Volume by Manufacturer (Q4 2025)

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Global Tablet Shipment Volume by Manufacturer (Q4 2025)

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According to Omdia's report, the global tablet shipment volume reached 43.76 million units in the fourth quarter of 2025. The figure grew by 9.8% compared to the fourth quarter of the previous year (year-in-year/yoy).

"Seasonal demand during the holidays, combined with stockpiling activities by vendors ahead of potential memory supply constraints, provided a significant boost to shipments in the last quarter," said Omdia Research Manager Himani Mukka in her report on Wednesday (4/2/2026).

During this period, Apple again dominated the global tablet market with a market share of 44.9%. iPad shipments reached 19.63 million units, growing by 16.5% (yoy).

Omdia noted that this growth was driven by high demand for the 11th generation iPad and the iPad Pro line powered by the M5 chip.

Next was Samsung, which distributed 6.44 million tablet units, a decrease of 9.2% (yoy).

Lenovo followed with 3.86 million units, a jump of 36.2% (yoy); Huawei with 3.02 million units, a growth of 14.8% (yoy); and Xiaomi with 2.79 million units, an increase of 10.1%.

Meanwhile, the combined shipment volume of other brands rose by 1.3% (yoy) to 8 million units.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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