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Indonesian Province with the Most Entrepreneurs Using Marketplaces in 2024

Akbar Ridwan 23/01/2026 16:15 WIB

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According to a survey by the Central Statistics Agency (BPS), Jakarta is the province with the highest percentage of e-commerce businesses using marketplaces in 2024.

Percentage of E-Commerce Businesses Selling Using Marketplaces in 38 Provinces of Indonesia (2024)

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Percentage of E-Commerce Businesses Selling Using Marketplaces in 38 Provinces of Indonesia (2024)

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According to data from the Central Statistics Agency (BPS), out of 40,335 surveyed business units in Indonesia, 42.02% were already e-commerce players in 2024.

E-commerce players recorded here are business units that sell online, whether through marketplaces, social media, instant messaging applications, e-mail, or websites.

However, among the e-commerce players in Indonesia, only 17.23% sell through marketplaces such as Shopee, Tokopedia, Bukalapak, Lazada, and the like.

"Shopee is the most popular marketplace used by e-commerce businesses," said BPS in its report.

The proportion of e-commerce players selling through marketplaces is highest in DKI Jakarta Province, reaching 41.40%.

Here are the top 10 provinces with the highest percentage of e-commerce businesses selling on marketplaces in 2024:

DKI Jakarta: 41.40%
Bali: 28.66%
Banten: 22.58%
Papua: 22.53%
DI Yogyakarta: 20.02%
Nusa Tenggara Timur: 17.50%
Kalimantan Selatan: 17.28%
Maluku: 16.74%
Jawa Barat: 16.32%
Kepulauan Riau: 15.80%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesian Province with the Most Entrepreneurs Using Marketplaces in 2024

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