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57% of Indonesian Business Owners Didn't Sell Online in 2024, Here's the Reason

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Akbar Ridwan 23/01/2026 15:58 WIB
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According to a survey by the Central Statistics Agency (BPS), in 2024, only 42.02% of businesses in Indonesia are involved in e-commerce, while the remaining 57.98% do not sell online.

Percentage of Non E-Commerce Businesses in Indonesia Based on Reasons for Not Conducting Online Sales (2024)
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