Apple Dominates Global Tablet Shipments in Q3 2025

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Nabilah Muhamad 10/11/2025 11:35 WIB

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Omdia reported that global tablet shipment volume reached 40.04 million units in Q3 2025. Apple was the top manufacturer by shipments, reaching 14.27 million units.

Global Tablet Shipment Volume by Manufacturer (Q3 2025)

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Global Tablet Shipment Volume by Manufacturer (Q3 2025)

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According to an Omdia report, global tablet shipments reached 40.04 million units in Q3 2025. This figure grew by 5.1% compared to the same quarter last year (year-on-year/yoy), continuing a positive growth trend for seven consecutive quarters.

Omdia Research Manager Himani Mukka explained that the increased demand was driven by several factors. These include new product launches, government subsidies, growing interest in tablets for children and gaming, competitive pricing, and various promotional campaigns.

"In Q3 2025, the market saw an increase in device shipments due to preparations for the holiday season in Western countries, as well as holiday moments and 11.11 promotions in Asia Pacific and China," Himani stated in her report on Friday (6/11/2025).

Apple once again dominated the global tablet market with a market share of 37.3% in the third quarter of this year. Apple's tablet shipments reached 14.27 million units, up 0.4% (yoy).

Next was Samsung, which distributed 6.92 million tablet units, up 0.1% (yoy). This was followed by Lenovo with 3.65 million units, a jump of 23% (yoy), and Lenovo with 3.65 million units, growing 11.5% (yoy).

Then, Huawei's tablet shipments amounted to 3.19 million units, surging by 11.5%, and Xiaomi shipped 2.62 million units, up 2.3% (yoy) in Q3 2025.

The combined volume of tablet shipments from other brands increased by 9.6% (yoy) to 9.36 million units.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Dominates Global Tablet Shipments in Q3 2025

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Apple Dominates Global Tablet Shipments in Q3 2025

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