TikTok's Global User Share Increased in Q2 2025

Technology & Telecommunications

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Nabilah Muhamad 05/11/2025 17:45 WIB

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According to a report by We Are Social, 36% of global internet users used TikTok in Q2 2025. This achievement marks the highest record in the last two years.

Proportion of Global Internet Users* Who Use TikTok At Least Once a Month (Q2 2023-Q2 2025)

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Proportion of Global Internet Users* Who Use TikTok At Least Once a Month (Q2 2023-Q2 2025)

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According to the We Are Social report, the user share of the social media application TikTok continues to grow globally.

In Q2 2023, among a sample of global internet users aged 16 and above, only 33.1% used TikTok at least once a month.

Subsequently, its share gradually increased, reaching 36% in Q2 2025. This achievement marks the highest record in the last two years.

However, the trend briefly declined in Q1 2024 and Q1 2025, as shown in the chart.

Notably, starting from Q1 2024, We Are Social included the age group of 65 and above in the calculation of TikTok users, whereas they were not included in previous quarters.

In Q2 2025, Nigeria became the country with the highest proportion of TikTok users, at 89.7% of internet users aged 16 and above in that country.

It was followed by Thailand with 83.4%, Vietnam 83%, the Philippines 82.2%, and Saudi Arabia 81.8%. Meanwhile, Indonesia ranked 8th globally, with a TikTok user proportion of 78.4%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."