Top 10 Countries by Pinterest User Share Q2 2025

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Nabilah Muhamad 05/11/2025 18:05 WIB

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According to a We Are Social report, 25.1% of global internet users accessed Pinterest in Q2 2025. Brazil had the highest proportion at 50.7%.

10 Countries with the Highest Percentage of Internet Users* Who Use Pinterest (Q2 2025)

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10 Countries with the Highest Percentage of Internet Users* Who Use Pinterest (Q2 2025)

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According to a We Are Social report, in Q2 2025, 25.1% of global internet users aged 16 and above used Pinterest at least once a month.

During this period, Brazil became the country with the highest share of Pinterest users. A total of 50.7% of internet users aged 16 and above in Brazil used this social media application.

Below is a list of the top 10 countries with the highest proportion of Pinterest users globally in Q2 2025:

Brazil: 50.7%
Mexico: 46%
Colombia: 45.6%
South Africa: 43.2%
Argentina: 41.7%
Philippines: 40.5%
Turkey: 40.4%
Chile: 39.3%
Portugal: 39.3%
Serbia: 37.4%

Indonesia ranked 17th globally, with 33.3% of internet users aged 16 and above accessing Pinterest.

Globally, Pinterest is most frequently accessed by young internet users aged 16-24, especially women.

The percentage of women in the 16-24 age group using the application reached 45.1%, while for men it was only 27.7%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."