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Apple Leads Global Smartphone Revenue Share in Q3 2025

Akbar Ridwan 04/11/2025 16:54 WIB

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According to Counterpoint, global smartphone revenue grew 5% year-on-year (YoY) in Q3 2025 to US$112 billion.

Global Smartphone Market Revenue Share for Q3 (2024-2025)

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Global Smartphone Market Revenue Share for Q3 (2024-2025)

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According to Counterpoint, global smartphone revenue grew 5% year-on-year (yoy) in Q3 2025 to US$112 billion.

By share, Apple led the market in terms of revenue with a 43% share, on 6% growth (yoy).

According to Counterpoint Research Director, Jeff Fieldhack, Apple's growth was supported by the better performance of the iPhone 17 series compared to the iPhone 16 series.

“This positive momentum was supported by strong growth in emerging markets, a trend we expect to continue,” explained Jeff.

Samsung ranked second with the largest revenue share, at 17%. The South Korean electronics company recorded 9% revenue growth (yoy).

Samsung's growth was driven by strong sales of its Galaxy S series and foldables, while its average selling price (ASP) grew 2.9% (yoy) to US$304.

Meanwhile, vivo was at the bottom with a market share of only 6%, but its growth surged by 12% (yoy), instantly surpassing Apple.

Here is the global smartphone revenue market share in Q3 2025:

Apple: 43%
Samsung: 17%
Xiaomi: 6%
Oppo: 6%
vivo: 6%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Leads Global Smartphone Revenue Share in Q3 2025

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