Vivo Dominates Smartphone Shipments in China in Q3 2025

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Nabilah Muhamad 16/10/2025 20:40 WIB

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According to Omdia data, smartphone shipments to China reached 67.2 million units in Q3 2025. Vivo led with a 19% share, shipping 11.8 million units.

Smartphone Shipment Volume in China by Top 5 Manufacturers (Q3 2025)

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Smartphone Shipment Volume in China by Top 5 Manufacturers (Q3 2025)

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According to Omdia's market research report, smartphone shipments in China reached 67.2 million units in Q3 2025, a 3% decrease compared to the same period last year (year-on-year/yoy).

"Although the market has shrunk for two consecutive quarters, the narrowing decline indicates that the fluctuations in shipments triggered by government subsidy programs earlier in the year are starting to subside," said Omdia Analyst Lucas Zhong in his report on Thursday (16/10/2025).

In the third quarter of this year, Vivo commanded an 18% share of the smartphone market in China with a volume of 11.8 million units. However, its volume corrected by 9% (yoy).

Next, Huawei's smartphone shipments decreased by 3% (yoy) to 10.5 million units. Apple was the only manufacturer to grow by 1% (yoy) to 10.1 million units.

Meanwhile, Xiaomi's smartphone shipments fell by 2% (yoy) to 10 million units, while Oppo remained stagnant, shipping 9.9 million units in Q3 2025.

The combined shipments of other smartphone brands in China shrank by 3% (yoy) to 14.9 million units during this period.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Vivo Dominates Smartphone Shipments in China in Q3 2025

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