Indonesia to be Southeast Asia's Largest TikTok Shop Market by 2025

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Akbar Ridwan 22/08/2025 13:08 WIB

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According to TMO Group research, TikTok Shop's e-commerce sales in six Southeast Asian countries reached US$3.66 billion in April 2025.

Percentage of TikTok Shop Sales Revenue in Southeast Asian Countries (April 2025)

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Percentage of TikTok Shop Sales Revenue in Southeast Asian Countries (April 2025)

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According to TMO Group research, in April 2025, TikTok Shop's e-commerce sales across six Southeast Asian countries reached US$3.66 billion. This represents a 115% year-on-year (YoY) increase.

Indonesia is the second-largest market for TikTok Shop in Southeast Asia, after Thailand. These two countries contributed approximately 62% of the total sales for the ByteDance platform.

The following percentages represent TikTok Shop's sales revenue by country in April 2025:

Thailand: 34%
Indonesia: 28%
Vietnam: 16%
Malaysia: 11%
Philippines: 10%
Singapore: 1%.

TMO Group explained that beauty and personal care emerged as the top-performing product category on TikTok Shop in Southeast Asian countries.

This category accounted for 38% of total sales, representing the largest share among the top 10 categories on the platform.

"This category is followed by women's clothing and lingerie (13%) and health and fitness products (12%)," stated TMO Group in its May 2025 publication.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."