Top 10 Best-Selling Conditioner Brands on Shopee Indonesia, Q1 2025

Market research firm Compas released a list of the top 10 best-selling conditioner brands on Shopee Indonesia in Q1 2025.

This list is the result of online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

Pantene ranked first with a 13.20% share of total conditioner sales value on Shopee during this period.

"Through the Keanu story and an educational campaign, Pantene successfully built an emotional connection with its audience. It's not just about looking beautiful, but about making people feel heard," Compas wrote on its Instagram account on Wednesday (August 13, 2025).

Its closest rival, L'Oreal, achieved a 12.19% share at the beginning of the year. Other brands achieved less than a 10% share.

Below is the complete list of the top 10 best-selling conditioner brands on Shopee Indonesia in Q1 2025, based on Compas research:

1. Pantene: 13.20%

2. L'Oreal: 12.19%

3. Makarizo: 8.77%

4. CBD: 5.98%

5. Keraste: 5.11%

6. Tresemme: 3.70%

7. Lavojoy: 2.82%

8. Dove: 2.23%

9. Natur: 2.13%

10. Herbal Essences: 1.77%.

(Read: Top 10 Best-Selling Lip Liners on Shopee Indonesia in Early 2025)