Global Smartphone Market Share Q1 2025: Samsung Takes the Lead

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Akbar Ridwan 15/07/2025 15:25 WIB

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According to Counterpoint data, Samsung led the global smartphone shipment market share in Q1 2025, surpassing Apple and Chinese brands.

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Global Smartphone Shipment Market Share by Brand, Q1 (2024-2025)

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According to Counterpoint data, Samsung led the global smartphone shipment market share in Q1 2025, maintaining its position from Q1 of the previous year.

Samsung's position was closely followed by Apple, and then by Chinese brands Xiaomi, Vivo, and Oppo (including OnePlus).

Here's a breakdown of the global smartphone shipment market share for Q1 2024 and Q1 2025:

Samsung

* Q1 2025: 20%

* Q1 2024: 20%

Apple

* Q1 2025: 19%

* Q1 2024: 17%

Xiaomi

* Q1 2025: 14%

* Q1 2024: 14%

Vivo

* Q1 2025: 7%

* Q1 2024: 7%

Oppo (including OnePlus)

* Q1 2025: 7%

* Q1 2024: 8%

Other Brands

* Q1 2025: 32%

* Q1 2024: 33%

According to Counterpoint, global smartphone shipments in Q1 2025 grew by 2% year-on-year (YoY). This growth was mainly driven by developing markets.

"Asia-Pacific remains a key contributor. Japan emerged as a standout market with 29% YoY growth, driven by strong demand for Apple and Samsung devices," said Counterpoint.

According to Counterpoint, the strong demand for Samsung and Apple is supported by their new smartphone models, namely the Galaxy S25 series and the iPhone 16e.

Meanwhile, Xiaomi's smartphone demand was driven by market recovery in China. Similarly, Vivo and Oppo benefited from mid-range products and Chinese government subsidies.

However, Counterpoint predicts a slight decline in the global smartphone market in 2025 due to weakening consumer sentiment and macroeconomic uncertainty, particularly regarding trade tariffs and supply chain challenges.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Global Smartphone Market Share Q1 2025: Samsung Takes the Lead

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