Top-Selling Perfumes on Shopee Indonesia in Q1 2025: Mostly Local Brands

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Nabilah Muhamad 24/06/2025 16:22 WIB

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According to Compas research, of the top 10 best-selling perfume and fragrance brands on Shopee Indonesia in Q1 2025, 7 are local brands.

Top 10 Perfume and Fragrance Brands with the Largest Market Share on Shopee Indonesia (Q1 2025)

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Top 10 Perfume and Fragrance Brands with the Largest Market Share on Shopee Indonesia (Q1 2025)

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Market research firm Compas released a list of the top 10 best-selling perfume and fragrance brands on Shopee Indonesia in Q1 2025.

This data is derived from online crawling, the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

Of the top 10 best-selling perfume and fragrance brands, 7 are Indonesian brands: HMNS, SAFF & CO, MyKonos, Octarine, Scarlett, Evangeline, and Onix.

The remaining 3 brands are international: Miniso, Carolina Herrera (CH), and Afnan Perfumes.

HMNS, an Indonesian perfume brand established in 2019, secured the top spot with a 3.56% market share, closely followed by SAFF & CO with 3.55%.

"This category is noteworthy because the majority of the top positions are held by local brands, demonstrating that Indonesian brands can compete with international brands on e-commerce platforms," Compas wrote on its official Instagram account on Monday, June 23, 2025.

Below is the list of the top 10 perfume and fragrance brands with the largest market share on Shopee Indonesia in Q1 2025, based on Compas research:

1. HMNS: 3.56%

2. SAFF & CO: 3.55%

3. MyKonos: 3.11%

4. Octarine: 2.06%

5. Scarlett: 1.86%

6. Evangeline: 1.81%

7. Miniso: 1.3%

8. Carolina Herrera (CH): 1.07%

9. Onix: 1.03%

10. Afnan Perfumes: 1.02%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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