Top 10 Best-Selling Food and Beverage Brands on Shopee Indonesia Q1 2025

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Nabilah Muhamad 12/06/2025 10:33 WIB

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Top 10 Food and Beverage Brands with the Highest Market Share on Shopee (Q1 2025)

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Top 10 Food and Beverage Brands with the Highest Market Share on Shopee (Q1 2025)

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Market research firm Compas released a list of the top 10 best-selling food and beverage brands on Shopee Indonesia in Q1 2025.

This list is derived from online crawling research, identifying 12,900 sales data points from both official and non-official stores on Shopee, and based on product ratings of at least 4 stars.

Etawalin leads with a 0.72% market share of total food and beverage sales on Shopee during Q1 2025. Etawalin is an etawa goat milk product formulated with natural herbal ingredients.

Hotto, also in the healthy beverage segment, is the closest competitor with a 0.69% market share.

Below is the complete list of the top 10 food and beverage brands with the largest market share on Shopee Indonesia in Q1 2025, based on Compas research:

Etawalin: 0.72%
Hotto: 0.69%
Kanzler: 0.55%
Sunco: 0.54%
Safiya: 0.47%
Nutri Flakes: 0.46%
Greenfields: 0.43%
Bango: 0.43%
Javanolene: 0.43%
Etawaku Platinum: 0.42%

"The tight competition in ranks 6-10 has the potential to trigger a shift in positions in May," wrote Compas on its official Instagram account on Wednesday, June 11, 2025.

(Read: This is the Go-to-Online Marketplace for Indonesian Mothers)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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