Global Marketing Professionals' AI Usage in 2025

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Akbar Ridwan 04/06/2025 15:40 WIB

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According to a Canva survey, many marketing professionals globally utilize AI. The purposes for using AI among this group are diverse, ranging from text creation to video content generation.

The Purpose of Using Artificial Intelligence/AI for Global Marketing Professionals (2025)

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The Purpose of Using Artificial Intelligence/AI for Global Marketing Professionals (2025)

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According to a Canva survey, artificial intelligence (AI) technology is widely used by marketers globally.

The following lists the purposes of AI use among global marketing professionals:

* Text generation: 52% of respondents

* Text refinement: 51% of respondents

* Image generation: 49% of respondents

* Video creation: 49% of respondents

* Personalized content: 46% of respondents

* Visual content: 45% of respondents

* Research: 44% of respondents

The data above shows that AI is used by marketing professionals not only to assist in writing tasks but also to create content or support visual communication.

"AI is now a core part of the marketing toolkit. It's helping teams unlock new benchmarks for productivity and creativity," Canva stated in its report, The State of Marketing and AI 2025.

"80% say AI tools enhance productivity, up from 70% in 2023," they said.

Canva conducted this survey of 2,400 marketing and creative decision-makers across the United States, United Kingdom, Australia, France, Germany, and Spain.

All respondents worked for companies with more than 500 employees.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Global Marketing Professionals' AI Usage in 2025

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