The Most Popular Social Media Platforms in the World in Mid-2025

Technology & Telecommunications

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Nabilah Muhamad 20/05/2025 11:50 WIB

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According to a We Are Social report, Facebook was the most widely used social media platform globally, with a total of 3.07 billion users in April 2025.

Top 15 Most Popular Global Social Media Platforms (April 2025)*

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Top 15 Most Popular Global Social Media Platforms (April 2025)*

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A We Are Social report indicates that there were 5.31 billion social media users worldwide in April 2025. This represents a 4.7% increase year-on-year (YoY).

Mid-year, Facebook was the most widely used social media platform globally, boasting 3.07 billion active users under its parent company, Meta Inc.

Below is a list of the top 15 social media platforms with the most active users worldwide, according to We Are Social as of April 2025:

1. Facebook: 3.07 billion users
2. YouTube: 2.54 billion users
3. Instagram: 2 billion users
4. WhatsApp: 2 billion users
5. TikTok: 1.84 billion users
6. WeChat: 1.39 billion users
7. Telegram: 1 billion users
8. Messenger: 965 million users
9. Snapchat: 850 million users
10. Douyin: 770 million users
11. Reddit: 712 million users
12. Kuaishou: 710 million users
13. Weibo: 590 million users
14. X/Twitter: 563 million users
15. Pinterest: 553 million users.

We Are Social also noted that, from a total sample of global social media users aged 16 and over surveyed in Q4 2024, the majority (50%) accessed social media to stay connected with family and friends.

Others used social media to fill their leisure time (38.2%); read news (34.6%); and search for content in the form of articles or videos (30.1%).

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."