FMCG E-commerce Sales Increase During Ramadan 2022-2024

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Nabilah Muhamad 26/03/2025 13:50 WIB

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Compas research reports show that domestic FMCG e-commerce sales continue to increase during Ramadan.

FMCG Product Sales Value on Shopee and Tokopedia during Ramadan (2022-2024)

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FMCG Product Sales Value on Shopee and Tokopedia during Ramadan (2022-2024)

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According to Compas research, sales of fast-moving consumer goods (FMCG) on Indonesian e-commerce platforms continue to increase during Ramadan in recent years.

Compas compiled data on FMCG sales on Shopee and Tokopedia during Ramadan 2022 (April 3 - May 2, 2022), Ramadan 2023 (March 23 - April 22, 2023), and Ramadan 2024 (March 12 - April 10, 2024).

Its findings show that the value of FMCG sales during these periods has grown significantly. During Ramadan 2024, the value reached Rp7.9 trillion, a 57% year-on-year (YoY) increase compared to Ramadan 2023.

"This means that Ramadan's potential as a sales driver is not merely seasonal but a strategic opportunity that must be maximized," Compas wrote on its official Instagram account on Tuesday (March 25, 2025).

All FMCG product categories recorded growth during Ramadan 2024. Sales of baby and mother products led the way with a 75% YoY increase.

Food and beverage products grew by 73% (YoY), personal care and beauty products increased by 62% (YoY), and health products rose by 16% (YoY).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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FMCG E-commerce Sales Increase During Ramadan 2022-2024

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