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Shopee, the Largest Beauty Product E-commerce Platform in 2024

Nabilah Muhamad 30/01/2025 12:31 WIB

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According to Compas research, Shopee is the largest e-commerce platform for beauty and personal care product sales in Indonesia, reaching Rp29.6 trillion in value from January to October 2024.

Sales Value of Beauty and Personal Care Products Across 5 Indonesian E-commerce Platforms (January-October 2024)

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Sales Value of Beauty and Personal Care Products Across 5 Indonesian E-commerce Platforms (January-October 2024)

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According to market research firm Compas, Shopee is the most popular Indonesian e-commerce platform for consumers purchasing beauty and personal care products.

Compas researched the sales value of products on several domestic e-commerce platforms—Shopee, TikTok Shop, Lazada, Tokopedia, and Blibli—during January-October 2024. The research was conducted using online crawling or digital search methods.

The results show that during this period, Shopee recorded sales of beauty and personal care products worth Rp29.6 trillion, with a 60% market share in this category.

"Shopee is a goldmine for beauty and personal care brands, making it an ideal focus for brands new to e-commerce and seeking profit," Compas wrote on its official Instagram account on Saturday (25/1/2025).

TikTok Shop came in second, generating sales of Rp14.3 trillion with a 29% market share.

Compas noted that sellers can utilize the live streaming feature on TikTok Shop while simultaneously building product credibility through the TikTok platform.

Following are Tokopedia with beauty and personal care product sales of Rp3 trillion (6.1%), Lazada Rp2.3 trillion (4.7%), and Blibli Rp0.1 trillion (0.2%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Shopee, the Largest Beauty Product E-commerce Platform in 2024

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Shopee, the Largest Beauty Product E-commerce Platform in 2024

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