Top 10 Best-Selling Women's Product Brands on Local E-commerce in Q3 2024

Market research firm Compas released a list of the top 10 most sought-after feminine hygiene product brands on Indonesian e-commerce platforms during the third quarter of 2024.

This research was conducted using online crawling or digital search methods. Compas collected sales data from both official and non-official stores on Shopee, Tokopedia, Blibli, Lazada, and TikTok Shop, with products having a minimum rating of 4 stars.

The results show Gendes as the leader with a 21.4% market share of the total sales value of feminine hygiene products on e-commerce platforms in Q3 2024.

"After further research, Compas.co.id found that Gendes actively collaborates with KOLs and influencers," they stated in their official Instagram post on Friday, December 20, 2024.

According to Compas, this strategy successfully increased brand awareness through positive engagement with the Gendes brand. This also resulted in a 743% increase in sales value.

Secret Clean followed closely as the nearest competitor with a 20.1% market share, followed by Laurier at 3.5%, Charm at 3.4%, Mama's Choice, and Softex at 3.1%.

Other feminine hygiene product brands such as Milk Recipe, Onemed, Avail, and Betadine had a market share of less than 3%, as shown in the graph.