Top-Selling Breastfeeding Supplement List on Indonesian E-commerce Sites in October 2024

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Nabilah Muhamad 30/12/2024 14:52 WIB

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According to Compas research, Mom Uung is the best-selling breastfeeding supplement brand on domestic e-commerce platforms. It held a 25.6% market share in October 2024.

Top 10 Breastfeeding Supplement Brands in Indonesian E-commerce* (October 2024)

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Top 10 Breastfeeding Supplement Brands in Indonesian E-commerce* (October 2024)

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Market research firm Compas released a list of the top 10 breastfeeding supplement brands on Indonesian e-commerce platforms throughout October 2024.

This research was conducted using a digital crawling method. Compas collected sales data from both official and non-official stores on Shopee, Tokopedia, Blibli, Lazada, and TikTok Shop, with products having a minimum rating of 4 stars.

Mom Uung emerged as the best-selling brand, capturing a 25.6% share of total breastfeeding supplement sales during this period.

Compas attributes Mom Uung's success to its free breastfeeding consultation service for consumers.

"This step further complements educational efforts with doctors and influencers, who regularly emphasize the importance of high nutrition during pregnancy and breastfeeding," Compas wrote on its Instagram account on Thursday, December 12, 2024.

Blackmores followed closely with a 17.9% share. This was followed by Momsy with 9.9%, Folamil Genio with 6.2%, Prenagen with 5.8%, and MamaBear with 5.6%.

Meanwhile, other breastfeeding supplement brands such as Almonde, Anmum, Folamil Gold, and Legendairy Milk achieved smaller market shares, as shown in the accompanying graph.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top-Selling Breastfeeding Supplement List on Indonesian E-commerce Sites in October 2024

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