Reasons Consumers Use the Search Feature After Live Shopping on E-commerce Platforms

A Katadata Insight Center (KIC) survey found that 88% of Indonesian consumers still use the manual product search feature on e-commerce platforms, even after searching through live shopping. The remaining 12% did not.

The most common reason for using manual search, cited by 68% of respondents, was the ability to read reviews from other users.

Next, 64% of respondents chose the ability to read product descriptions or specifications beforehand.

Then, 51% could shop without waiting for a live shopping session.

Furthermore, 35% of respondents chose manual searching because they felt more comfortable.

Another 16% felt that products in live shopping were not diverse enough, leading them to search themselves.

Finally, 13% of respondents were still confused about searching within live shopping. Other reasons accounted for 1%.

Note: This survey used a multiple-answer question method, allowing respondents to select more than one answer.

The survey on reasons for using e-commerce search features involved 1,222 respondents. However, the total number of respondents in this survey was 1,381, comprising 62% women and 38% men.

Respondents were aged 18-44, came from various socioeconomic classes, and had engaged in live shopping within the past year.

Respondents were spread across 10 major Indonesian cities: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Denpasar, and Makassar. The online survey was conducted from November 5-18, 2024.

(Also read: [Actions Taken by Buyers During Interaction with Live Shopping Hosts](https://databoks.katadata.co.id/produk-konsumen/statistik/6756beb6466c2/hal-yang-dilakukan-pembeli-saat-interaksi-dengan-host-live-shopping))