Factors Enhancing the Local Product Shopping Experience in Live Shopping

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Nabilah Muhamad 10/12/2024 16:55 WIB

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According to a KIC survey, the majority of consumers believe that special promotions for local products during live shopping enhance and improve their shopping experience.

Factors Contributing to a Better and More Enjoyable Live Shopping Experience for Local Products, According to Consumers (November 2024)

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Factors Contributing to a Better and More Enjoyable Live Shopping Experience for Local Products, According to Consumers (November 2024)

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According to a survey by the Katadata Insight Center (KIC), several factors can enhance the consumer experience when purchasing local products through live shopping.

A majority, or 78%, of respondents believed their shopping experience would be better and more enjoyable with special promotions on local products.

Furthermore, 41% favored easy-to-access features for live shopping of local products; 39% desired more diverse payment methods; 29% wanted cash on delivery (COD); and 23% preferred a well-known host or presenter.

The survey also found that clothing was the most popular type of local product in live shopping, accounting for 34% of responses, followed by makeup (12%), and clothing accessories and body care products (8% each).

"In addition, men tended to be interested in hobby supplies, while women showed more interest in makeup," wrote KIC in its report, *Consumer Behavior on Live Shopping* (November 2024).

KIC conducted this online survey from November 5-18, 2024, involving 1,381 respondents. Respondents comprised 62% women and 38% men.

Respondents were aged 18-44, came from various socioeconomic classes, and had purchased through live shopping within the past year.

Respondents were spread across ten major Indonesian cities: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Denpasar, and Makassar.

It should be noted that the survey used multiple-answer questions, allowing respondents to select more than one answer.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Factors Enhancing the Local Product Shopping Experience in Live Shopping

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