How Long Do People Watch Live Shopping? This Survey Reveals!

Live shopping is a feature on social media and marketplaces that allows sellers to market products directly while interacting with buyers.

A survey by the Katadata Insight Center (KIC) shows that the majority, or 63%, of respondents watch live shopping until their desired product is fully reviewed.

Then 56% of respondents watched live shopping until they got the best offer. This is followed by 23% of respondents who watched until their curiosity was satisfied.

Some respondents also watched live shopping until the session was deemed uninteresting (15%); watched throughout the host's live streaming session (13%); until they got bored (10%); and others (0.4%).

KIC conducted this online survey from November 5-18, 2024, involving 1,381 respondents. Respondents consisted of 62% women and 38% men.

Respondents were aged 18-44, came from various socio-economic classes, and had shopped via live shopping in the past year.

Respondents were spread across 10 major Indonesian cities: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Denpasar, and Makassar. Respondents consisted of 62% women and 38% men.

Note: This survey question used multiple answer options, allowing respondents to select more than one answer.

(Read also: This E-Commerce with the Best Live Streaming Feature for Sales)