Top-Selling Facial Care Product Types on Indonesian E-commerce Platforms, January-September 2024

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Nabilah Muhamad 14/10/2024 14:20 WIB

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According to Compas research on sales of various facial care products on Indonesian e-commerce platforms, facial moisturizers were the best-selling products from January to September 2024.

Indonesia's E-Commerce Facial Skincare Product Market Segmentation by Product Type (January-September 2024)*

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Indonesia's E-Commerce Facial Skincare Product Market Segmentation by Product Type (January-September 2024)*

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According to Compas research, the sales value of beauty products on Indonesian e-commerce platforms reached Rp28 trillion (approximately US$1.8 billion) during January-September 2024.

"Until the end of Q3 2024, Compas observed that the skincare and beauty category has consistently grown each quarter since 2022," said Compas CEO Hanindia Narendrata in a press release on Thursday (10/10/2024).

Face care products were the best-selling category, holding a 38% market share of the total beauty product sales value on local e-commerce platforms during the January-September 2024 period.

Further breakdown by product type shows that facial moisturizers led with an 8.5% market share, followed by facial serums at 7%.

"This is not without reason, as well-known brands have extensively educated consumers on serum usage, through doctor consultations, open discussions, and collaborations with beauty influencers," said the Compas team.

Sunscreen products achieved a 5.4% market share; facial cleansers, 4.8%; face masks, 2.6%; and other products, 9.8%.

Compas conducted this research using online crawling, digitally collecting sales data from official and non-official stores on Shopee and Tokopedia, with a minimum product rating of 4 stars.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top-Selling Facial Care Product Types on Indonesian E-commerce Platforms, January-September 2024

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Top-Selling Facial Care Product Types on Indonesian E-commerce Platforms, January-September 2024

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