Top 10 Best-Selling Hair Care Product Brands on E-commerce in the First Half of 2024

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Nabilah Muhamad 23/08/2024 14:30 WIB

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According to Compas research, Makarizo was the best-selling hair care brand on Indonesian e-commerce in the first half of 2024.

Top 10 Hair Care Product Brands with the Largest Market Share in Indonesian E-commerce (First Half of 2024)

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Top 10 Hair Care Product Brands with the Largest Market Share in Indonesian E-commerce (First Half of 2024)

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Market research firm Compas investigated the competition among hair care products on Indonesian e-commerce platforms.

Using a digital crawling method, they collected sales data from both official and non-official stores on Shopee, Tokopedia, TikTok Shop, and Blibli. The data included products with a minimum rating of 4 stars, covering the period from January to June 2024.

Makarizo was recorded as the best-selling brand, capturing 8.7% of the total hair care product sales value on local e-commerce platforms in the first half of this year.

Following closely are two French brands, Kerastase and L'Oreal Paris, which achieved market shares of 5.4% and 4.5% respectively.

Next are CBD with a 4.4% market share and Lab on Hair with 3.7%.

Other hair care brands such as Matrix, L'Oreal Professionnel Paris, Ellips, Pikaru, and Inaura achieved market shares of less than 3.5%, as shown in the graph.

Compas also found that, from the list of the top 50 best-selling hair care brands, 52% were local brands with a cumulative sales value of Rp156 billion in the first half of 2024.

The remaining 48% were global brands, with a cumulative sales value of Rp257 billion during the same period.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 10 Best-Selling Hair Care Product Brands on E-commerce in the First Half of 2024

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