Top 10 Best-Selling Toner Brands on E-commerce in the First Half of 2024: Have You Used Any?

Compas, a market research firm, has released a list of the best-selling toner brands across several Indonesian e-commerce platforms during the first half of 2024.

This research utilized a digital crawling method to gather data from January to June 2024. The collected data includes sales from both official and non-official stores on Shopee, TikTok Shop, Tokopedia, and Blibli, with a minimum rating of 4 stars.

N'Pure ranked first, capturing an 8.9% market share of the total toner sales volume on e-commerce platforms in the first half of the year.

Avoskin and Skintific followed closely, each achieving an 8.6% market share. They were followed by the South Korean brands Skin1004 (6.3%) and Pyunkang Yul (4.2%).

Other toner brands, such as The Originote, Cosrx, Louisse Choise, Some by Mi, and Anua, held market shares of less than 3.5%, as shown in the accompanying graph.

Furthermore, Compas found that out of the top 50 toner brands on e-commerce platforms, 67% were local brands. Their combined sales reached Rp277 billion in the first half of the year.

The remaining 33% were global brands, generating a total of Rp174 billion in sales during the first half of 2024.