Twitter Users' Ramadan 2022 Shopping Plans

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Monavia Ayu Rizaty 21/03/2022 13:40 WIB

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91% of Indonesian Twitter users plan to shop during Ramadan, with most intending to purchase food and beverages.

Items Indonesian Twitter Users Will Buy During Ramadan (2022)

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Items Indonesian Twitter Users Will Buy During Ramadan (2022)

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Beyond religious fasting, Ramadan also becomes a shopping season. According to Twitter analysis, conversations among Indonesian Twitter users about Ramadan shopping in 2022 increased 2.9 times compared to the previous year.

A Twitter survey revealed that 91% of Indonesian Twitter users planned to shop during Ramadan. Furthermore, 36% of respondents intended to shop more frequently than in other months.

The majority of respondents, 78%, planned to buy food and beverages during Ramadan. Then, 67% planned to buy clothes or accessories, and 43% planned to buy makeup or skincare products.

34% of respondents planned to buy gifts, and another 20% intended to purchase electronic devices or gadgets.

This survey was conducted by Twitter among 1,590 of its Indonesian users. The survey was also accompanied by an analysis of 110 million tweets about Ramadan in Indonesia during the 2019-2021 period to understand the changes in conversation trends.

(Read Also: Who are the Highest-Paid Beauty Influencers in the World?)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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