How Much Time Does the Global Community Spend on Social Media Each Day?

Social media is one of the most popular platforms among internet users. They can even spend hours a day online accessing various information on social networks.

According to a We Are Social report, the average internet user who accesses social media spends between 60 and 180 minutes or more a day using social media. The report shows that the younger the social media user, the longer the duration of social media use. Of all age groups, female social media users have the longest duration.

Specifically, the longest duration is in the 16-24 age group. In this age range, women use social media for an average of 193 minutes/day, while men use it for 163 minutes/day.

Then, women aged 25-34 spend an average of 170 minutes/day using social media. Meanwhile, men in this age group spend 154 minutes/day.

Furthermore, women aged 35-44 spend an average of 147 minutes/day on social media. Men in this age group spend an average of 135 minutes/day.

Next, women in the 45-54 age group spend an average of 123 minutes/day accessing social media. Men in this age group spend an average of 108 minutes/day.

Meanwhile, the 55-64 age group spends the least amount of time using social media each day. Women in this age group spend an average of 93 minutes/day, while men spend an average of 78 minutes/day.

There are many benefits to using social media besides online interaction. These include accessing the latest information, fundraising, and marketing and selling online.