Telkom Brand Most Valuable in Indonesia, Worth Rp 64.54 Trillion

Telkom Indonesia was named the most valuable brand in Indonesia in the Indonesia's 100 Most Valuable Brands 2019 ranking released by SWA and Brand Finance. Telkom's brand value (BV) reached US$4.61 billion, or approximately Rp64.54 trillion (using an exchange rate of Rp14,000/US$). Telkom's enterprise value (EV) reached US$27.93 billion, or Rp391.02 trillion.

Bank Rakyat Indonesia (BRI) ranked second with a brand value of US$3.27 billion, or Rp45.78 trillion. BRI's enterprise value reached US$25.14 billion, or Rp351.96 trillion. Compared to last year, BRI climbed one rank, surpassing Sampoerna.

Sampoerna became the third most valuable brand in Indonesia in 2019, with a brand value of US$3.22 billion, or Rp45.08 trillion. The cigarette brand dropped one rank compared to last year. Sampoerna's enterprise value reached US$18.12 billion, or Rp253.68 trillion. The list of the top 10 most valuable brands in Indonesia can be seen in the chart below.

(Read Databoks: [Here are the 10 SOEs with the largest dividend payouts](https://databoks.katadata.co.id/datapublish/2019/05/27/inilah-10-bumn-pembagi-dividen-terbesar))