How Often Do Indonesian Citizens Shop Online?
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Although the trend continues to strengthen, only a small percentage of Indonesians frequently shop online.
According to the *Status Literasi Digital Indonesia 2021* survey report released by the Ministry of Communication and Informatics and the Katadata Insight Center (KIC), only 20.8% of respondents frequently shop online, and only 2.8% very frequently.
Furthermore, 26.3% of respondents said they rarely shop online, 11.3% very rarely, and 38.8% had never engaged in such activity.
This survey was conducted in October 2021 using a face-to-face interview method.
The survey sample comprised 10,000 respondents from 34 provinces and 514 regencies/cities across Indonesia. All respondents were Indonesian citizens aged 13-70 years who had accessed the internet in the past three months.
The survey has a margin of error of +/- 0.98% with a 95% confidence level using a multistage random sampling method.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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