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Samsung and Apple: Indonesian Consumers' Smartphone Choices

02/02/2017 07:55 WIB

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Top Smartphone Brands Chosen by Indonesian Consumers in 2016 (%)

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Top Smartphone Brands Chosen by Indonesian Consumers in 2016 (%)

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In 2016, Samsung and Apple remained the most popular brands in Indonesia. Research conducted by the International Data Corporation (IDC) showed that more than 25 percent of Indonesians chose Samsung as their smartphone of choice. Apple followed in second place with 17.7 percent. In third place was a newcomer from China, Xiaomi, which captured 14.78 percent of the domestic smartphone market.

According to IDC, Samsung's key to maintaining its dominance in the smartphone market was its consistent marketing campaign in retail stores. This boosted shipments even though the global smartphone market experienced a slowdown in Q3 2016.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Samsung and Apple: Indonesian Consumers' Smartphone Choices

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Samsung and Apple: Indonesian Consumers' Smartphone Choices

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