Ramadan Boosts Smartphone Shipments to Indonesia by 27.4%

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Nabilah Muhamad 27/05/2024 17:34 WIB

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According to IDC data, smartphone shipments to Indonesia reached 10 million units in Q1 2024. This volume represents a 27.4% increase year-on-year, driven by the Lebaran holiday season.

Indonesia Smartphone Shipment Market Share (Q1 2024)

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Indonesia Smartphone Shipment Market Share (Q1 2024)

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According to a report by the International Data Corporation (IDC), domestic smartphone shipments reached 10 million units in Q1 2024. This figure represents a 27.4% year-on-year (YoY) increase.

IDC Indonesia Research Analyst, Vanessa Aurelia, stated that several manufacturers successfully leveraged the momentum of Ramadan to boost shipments, which had previously been sluggish.

“Vendors will continue this momentum by stocking up inventory across various networks, offering discounts, and enhancing marketing strategies,” said Vanessa in a press release on Thursday, May 16, 2024.

In the first quarter of 2024, Oppo led smartphone shipments to Indonesia with a 19.9% market share. This figure shows an 8.5% YoY growth.

Samsung followed with a 17.3% smartphone shipment share in Q1 2024. The South Korean phone manufacturer was the only one to experience a decline, registering a decrease of 8.2% YoY.

Next, Transsion occupied third place with a 16.1% shipment share, a surge of 279.4% YoY. Vivo smartphone shipments captured 15.8% of the Indonesian market, increasing by 21.4% YoY.

Xiaomi followed with a 15.6% smartphone shipment share, growing by 15.4% YoY. Meanwhile, the market share of other smartphone brands totaled 15.4%, also up 15.4% YoY.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."