Popular Balm Brands Used by Indonesian Citizens: Is Yours on the List?
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Balsam is one of the products widely used by Indonesians to relieve various minor health issues such as nausea, colds, stomach aches, and muscle aches.
Many balsam brands are currently available on the market. However, which brand is most frequently used by consumers?
Based on a survey by Kurious from the Katadata Insight Center (KIC), the most commonly used balsam brand is Hot in Cream, accounting for 43.7% of total respondents.
Otot Geliga follows in second place with 42%, followed by Caplang at 41.8%, and Vicks at 35.9%. The remaining brands are shown in the graph above.
The main factor in choosing a balsam brand is the product's superior quality compared to other brands, selected by 53% of respondents.
Respondents choosing a balsam brand based on recommendations from experts or medical professionals ranked last at 9.6%.
This survey involved 827 respondents from various regions across Indonesia, with 55% male and 44.9% female respondents.
Over half of the respondents were from Java (excluding Jakarta) at 62.6%, followed by Jakarta (13.9%), and Sumatra (11.2%). Respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.8% to 4.4%.
Most respondents were aged between 35-44 (32.2%), followed by the 25-34 age group (28.3%), and the 45-54 age group (23.1%).
The survey was conducted from May 30 to June 5, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.15% and a 95% confidence level.
(Also read: Indonesians Often Serve Sweet Food and Drinks During Holidays)
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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