From YouTube to TikTok: These Channels Are Considered Effective for Video Marketing

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Erlina Fury Santika 04/05/2023 07:00 WIB

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There are various video channels for promoting products or video marketing. Which one is most frequently chosen by marketers?

Proportion of Marketing Channels Considered Effective for Video Marketing by Marketers (2023)

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Proportion of Marketing Channels Considered Effective for Video Marketing by Marketers (2023)

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Wyzowl research shows that marketers consider various channels effective for promoting product videos or marketing videos.

YouTube ranks first, chosen by 78% of respondents. Second is LinkedIn, selected by 69% of respondents.

Instagram is third, chosen by 67% of respondents. Facebook is fourth, with 59%.

TikTok is also considered a viable platform for marketing products, chosen by 27%.

"Trusted mainstream video channels—YouTube, LinkedIn, Instagram, and Facebook—appear to continue dominating video marketing strategies," Wyzowl wrote in its report.

Among respondents who used Twitter as a video marketing channel, more said it was ineffective. This platform was only chosen by 24% of respondents.

Snapchat also performed poorly, deemed ineffective by more than half of the Wyzowl panel. It was only selected by 6% of respondents.

This video marketing research involved 528 respondents in November 2022. The sample comprised professional marketers, companies, and online consumers from several countries. Wyzowl did not detail respondent demographics or research regions.

"We segmented this group with preliminary questions, ensuring respondents only answered questions relevant to them," the team wrote.

(Also read: The Increasing Popularity of Video Marketing Among Marketers)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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From YouTube to TikTok: These Channels Are Considered Effective for Video Marketing

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From YouTube to TikTok: These Channels Are Considered Effective for Video Marketing

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