Indonesians Spend the Most Time on Social Media via WhatsApp and TikTok

Technology & Telecommunications

Annissa Mutia 15/09/2022 15:00 WIB

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Social Media Usage Duration 2021

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Indonesian society is accustomed to using the internet for social media in this digital era. According to a survey by the Ministry of Communication and Informatics (Kominfo) and the Katadata Insight Center (KIC), the domestic public spends the most time on social media using WhatsApp and TikTok.

This survey found that WhatsApp is the social media platform accessed by almost all respondents. Meanwhile, TikTok has become quite popular in the last year.

Last year, TikTok was accessed by 16.7% of respondents, while this year it reached 29.8%. TikTok's popularity is also evident in the average duration of its use. More than 47.4% of respondents use TikTok for more than 2 hours a day, surpassing Facebook and Instagram. The breakdown shows that 5.6% of respondents spend more than 8 hours on TikTok, 9.9% use it for 5-8 hours, and 31.8% use it for 2-5 hours a day.

WhatsApp is the application used for the longest time per day. In fact, 72.5% of respondents use WhatsApp for more than 2 hours a day.

Use of social media for more than two hours on other platforms includes: Facebook (41.4%), YouTube (45.2%), Instagram (42.4%), Telegram (30.1%), and Twitter (26.7%). The lowest percentage of respondents using Line for more than two hours was 24.5%.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."