Searches for Information on Digital Financial Services Increased in 2022

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Adi Ahdiat 16/02/2023 18:41 WIB

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There appears to be a growing number of Indonesians interested in digital financial services. Google searches for information on these services increased significantly in 2022.

Growth of Google Indonesia Search Queries Related to Digital Financial Services (2022)

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Growth of Google Indonesia Search Queries Related to Digital Financial Services (2022)

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It appears that more and more Indonesians are interested in digital financial services. This is because searches for information on these services on Google have increased significantly.

According to a Google report, in 2022, the search trend for the keyword "e-wallet" in Indonesia increased by 190% compared to 2021 (year-on-year/YoY).

An upward trend was also observed for the keywords "QRIS," "digital banking," and "e-wallet," with details as shown in the graph.

"It's fascinating to note that this year's report highlights many moments worthy of deep reflection," said Yolanda Sastra, Head of Ads Marketing at Google Indonesia, in a press release on Thursday, February 16, 2023.

According to data from the Indonesian Payment System Association (ASPI), the trend of QRIS transactions has indeed increased rapidly recently.

In January 2020, the national volume of QRIS transactions reached only 5 million transactions with a total transaction value of Rp 365 billion.

Then in the following months, the trend continued to rise, until in August 2022 there were 91.7 million QRIS transactions with a total value of Rp 9.66 trillion.

On the other hand, according to a [survey by the Ministry of Communication and Informatics and Katadata Insight Center (KIC)](https://databoks.katadata.co.id/datapublish/2022/08/22/layanan-keuangan-digital-masih-kalah-populer-dari-layanan-konvensional), in 2021, only around 65.4% of Indonesian people used digital wallets.

The use of other digital financial services was even lower, such as mobile banking users at only 13.3% and internet banking at 7.7%.

This indicates that information searches and public interest in digital financial services still have significant room for growth in the coming years.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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