Internet Advertising Revenue 2007-2015

02/09/2016 09:00 WIB

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Internet Advertising Growth 2007-2015

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Internet (digital) advertising revenue grew by 17.2 percent in 2015 to US$181.2 billion from the previous year, according to data from Magna Global. From 2007 to 2015, digital advertising revenue grew by 238.7 percent, or an average of 16.7 percent per year. Currently, internet advertising revenue has reached US$160 billion, still below television advertising, which stands at US$209 billion.

However, Magna Global projects that digital advertising revenue will surpass television advertising by the end of 2017. Double-digit growth since 2010 supports digital advertising revenue becoming the largest compared to conventional media.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."