Top 5 E-commerce Sites with the Most Visitors in Q1 2023

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Adi Ahdiat 03/05/2023 10:08 WIB

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According to SimilarWeb data, Shopee was the e-commerce site with the highest number of visits in Indonesia during the first quarter of 2023.

Top 5 E-commerce Sites in Indonesia with the Most Visitors (Q1 2023)

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Top 5 E-commerce Sites in Indonesia with the Most Visitors (Q1 2023)

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Based on SimilarWeb data, Shopee is the e-commerce platform with the highest website visits in Indonesia during Q1 2023.

During the January-March period this year, the Shopee website achieved an average of 157.9 million visits per month, far surpassing its competitors.

In the same period, the Tokopedia website achieved an average of 117 million visits, the Lazada website 83.2 million visits, the BliBli website 25.4 million visits, and the Bukalapak website 18.1 million visits per month.

Looking at the monthly trend, visits to these 5 e-commerce websites tended to decrease in January-February 2023. However, in March 2023, the trend increased again, coinciding with the arrival of Ramadan 1444 Hijriah.

Throughout March 2023, the number of visits to the Shopee website increased by approximately 10% compared to the previous month (month-on-month/mom).

Visits to the Tokopedia website also increased by approximately 6% (mom), Lazada website visitors increased by 13% (mom), and Blibli website visitors grew by 5% (mom).

A different trend only occurred on Bukalapak. In March 2023, visits to the Bukalapak website remained the same as the previous month.

Meanwhile, Rudiantara, Chairman of the Supervisory Board of the Indonesian E-commerce Association, assesses that e-commerce remains a pillar of the domestic digital economy in 2023.

"More than half of the digital economy comes from e-commerce. In fact, this year e-commerce (transactions) are expected to reach Rp600 trillion to Rp700 trillion, for all types of e-commerce," said Rudiantara, as reported by Antara, Monday (23/1/2023).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."