YouTube Earned US$7.34 Billion in Revenue in Q2 2022

Technology & Telecommunications

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Cindy Mutia Annur 18/08/2022 15:50 WIB

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Alphabet Inc.'s report notes that YouTube generated US$7.34 billion in revenue during Q2 2022. This figure represents a 4.8% increase compared to the same period last year.

YouTube Revenue in Quarter II (2018-2022)

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YouTube Revenue in Quarter II (2018-2022)

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Alphabet Inc.'s report notes that YouTube earned US$7.34 billion in revenue in Q2 2022. This figure represents a 4.8% year-on-year (YoY) increase.

However, this achievement fell short of Wall Street analysts' predictions, who estimated that YouTube's advertising revenue in Q2 2022 would increase by 7% to US$7.49 billion.

YouTube's advertising growth was lower compared to Q2 2021. At that time, YouTube's revenue increased by 84% YoY to US$7 billion.

Alphabet's CFO, Ruth Porat, stated that the slower growth in YouTube's advertising revenue is quite normal after a period of significant growth followed by a slowdown. "Time will bring us through this period," Porat told analysts on Tuesday, July 26, 2022.

She explained that the slower growth in advertising revenue is due to increased efficiency among clients advertising on YouTube amid uncertainty in the macroeconomic conditions.

YouTube continues to innovate with various new features in its application to boost company revenue. Most recently, the company launched the Super Chat and Super Sticker features in Indonesia on Tuesday, August 16, 2022.

Content creators can now earn income through these two tools. Super Chat and Super Stickers allow fans to interact with content creators during live streams or live chats. Viewers can purchase Super Chats to highlight their messages in the live chat.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."