5 Most Accessed Digital Advertising Channels by Consumers

Digital advertising encompasses all forms of promotional and sales materials in the digital space, such as websites, social media, applications, and various other online-accessible channels.

Through digital advertising, companies can introduce their brands and products to a wide target consumer base at a relatively lower cost compared to television or outdoor advertising.

Most Effective Digital Advertising Channels

According to the *Digital 2022 Global Overview Report*, as of January 2022, the most effective digital advertising channels for reaching consumers were search engines such as Google, Bing, Baidu, Yandex, and others.

This is because 49.5% of global internet users prefer using search engines as the primary tool for researching products, brands, and online sales services.

Following this, approximately 43.5% of global internet users like to research products through social media, making social media the second most effective digital advertising channel.

Then, about 37.4% of global internet users like to research products by reading reviews from other consumers, 34.6% access company websites before purchasing, and 28.5% access price comparison websites before transactions.

The *Digital 2022 Global Overview Report* also shows that as of January 2022, some digital advertising channels were less popular among global internet users for product research, namely online forums, microblogs, and vlogs.

(Also Read: [List of Social Media with the Highest Advertising Reach in the World](https://databoks.katadata.co.id/datapublish/2022/02/07/daftar-media-sosial-dengan-jangkauan-iklan-tertinggi-di-dunia))