List of Social Media Platforms with the Highest Advertising Reach Worldwide

Social media is an effective and efficient means of business promotion. At a relatively low cost, social media advertising can reach hundreds of millions of target viewers across the globe simultaneously.

Here are the social media platforms with the highest advertising reach:

* YouTube

Although YouTube's user base is smaller than Facebook's, at 2.5 billion people, its advertising reach is claimed to be 32.4%, potentially reaching 830.1 million people.

* Facebook

According to the *Digital 2022 Global Overview Report*, as of January 2022, Facebook was the social media platform with the most users, reaching 2.9 billion people.

However, the *Digital 2022 Global Overview Report* notes that Facebook's potential advertising reach is only 26.7% of its total user base, meaning Facebook ads are estimated to reach approximately 776.9 million people. This makes Facebook's advertising reach lower than YouTube's.

* Instagram

The *Digital 2022 Global Overview Report* reports that Instagram's potential advertising reach is 18.7% of its total users, and its ads are estimated to reach approximately 276.3 million people.

* TikTok

TikTok was once recorded as the most downloaded application in the world in 2021, and its popularity was once claimed to surpass Instagram's.

However, according to the *Digital 2022 Global Overview Report*, as of January 2022, TikTok's user base had only reached 1 billion people, while Instagram's user base had already reached 1.4 billion.

The *Digital 2022 Global Overview Report* also notes that TikTok's potential advertising reach is only about 11.2% of its total users, meaning its ads only reach about 112 million people.