€280 Million Injection: Spotify's Barcelona Deal Becomes the 5th Most Expensive Football Sponsorship
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Spotify has officially become the jersey and stadium sponsor of Barcelona with a contract worth €280 million. This is currently the fifth most expensive football sponsorship contract in the world.
According to data from *Sport Business*, Emirates' contract with Real Madrid is currently the most expensive sponsorship contract, valued at €420 million and valid from 2017 to 2023.
Volkswagen's contract with VfL Wolfsburg is ranked second, worth €320 million and valid from 2013 to 2029. Wolfsburg itself was originally founded as a club for Volkswagen employees to play in.
Next, Bayern Munich's contract with Deutsche Telekom is worth €315 million, and Tottenham Hotspur's contract with AIA Group is worth €313 million.
This is the first time Spotify has sponsored a football club. Previously, Spotify founder Daniel Ek attempted to buy Arsenal for €2 billion but failed.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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