UEFA's Revenue from Hosting the European Championship Continues to Rise

Total revenue from the European Championship has steadily increased. In 1992, revenue from the European Championship held in Sweden was only €40.9 million.

The amount more than tripled to €147.3 million when it was held in England in 1996. In 2000, the European Championship held in Belgium and the Netherlands generated revenue of €229.9 million.

When Portugal hosted the event four years later, the European Championship's revenue increased significantly to €855.2 million. European Championship revenue then exceeded €1 billion in the last three tournaments.

It reached €1.35 billion in Austria and Switzerland in 2008, then €1.39 billion in Poland and Ukraine in 2012. Finally, the championship generated revenue of €1.92 billion when held in France in 2016.

Total revenue from the European Championship is mainly derived from broadcasting rights and advertising, which contribute 70-80%. Ticket sales, as well as travel and hotel packages, also contribute to this revenue.

The European Championship will be held again from June 11 to July 11, 2021, after being postponed for a year due to the Covid-19 pandemic. This football competition will be held in 11 cities across 11 participating countries.