Manchester United (MU) has become the most valuable football club in the world. KPMG, a global auditing firm from the Netherlands, states that MU currently has a valuation of €3.09 billion (approximately Rp 46 trillion). MU is the first club in the world to reach the €3 billion mark. KPMG measures club value using the *enterprise value* criterion. This metric is used to determine a company's value if it were to be sold. Real Madrid follows in second place with a value of €2.97 billion (Rp 44.4 trillion).
KPMG explains that several factors influence a club's increasing value. These include the value of broadcasting rights, global sponsorship deals, club investments in specific sectors, and sustainable ownership and management. The top 10 list is dominated by clubs from the English Premier League. Unsurprisingly, the English Premier League has long been the most fiercely competitive league, attracting a massive global audience.
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