The Biggest Gains from the European Championship Come from Broadcasting Rights
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According to a report by the Union of European Football Associations (UEFA), more than half, or 53.5%, of the revenue from the UEFA Euro 2016 came from broadcasting rights. This amounted to €1 billion, or Rp 17.3 trillion (at an exchange rate of Rp 17,300/€).
Revenue from commercial rights for UEFA Euro 2016 totaled €483.3 million, or Rp 8.4 trillion. This contributed a quarter, or 25.2%, of the total revenue from Europe's largest football competition in 2016.
UEFA also sold 2.5 million tickets and more than 60,000 hospitality packages for the 51 matches. These two components contributed €269.2 million and €128.1 million respectively, equivalent to Rp 4.7 trillion and Rp 2.2 trillion.
Overall, UEFA Euro 2016 generated revenue of €1.9 billion, or Rp 32.9 trillion. This was an increase from the previous tournament due to the addition of participating countries.
The UEFA European Championship will be held again from June 11 to July 11, 2021, after being postponed by one year due to the COVID-19 pandemic. This football tournament will be held in 11 cities and involve 24 countries.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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