Sports Products Purchased by Indonesian Citizens in the Past Year

Akbar Ridwan 16/05/2026 13:00 WIB

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According to a Populix survey in March 2026, Indonesians' spending on sports is not limited to activities alone, but also includes products.

Sports Products Purchased by Indonesians in the Past Year (March 2026)

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Sports Products Purchased by Indonesian Citizens in the Past Year

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Sports Products Purchased by Indonesians in the Past Year (March 2026)

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According to a Populix survey in March 2026, Indonesians' spending on sports is not limited to activities such as becoming members of gym classes.

However, spending on sports also includes purchasing products that can enhance performance and support their daily lifestyle.

"Sportswear and shoes lead this category, showing that functionality and everyday clothing are now closely related," explained Populix in its report.

In the past year, the percentage of respondents who purchased sports products in the clothing category was 72%.

At the same time, Populix noted that the surge in the use of accessories and smart wearable devices indicates that sports are increasingly becoming a part of people's lifestyle, not just a physical activity.

Here are the sports products purchased by Indonesians in the past year, according to the Populix survey:

Sportswear (shirts, pants, sports hijab, etc.): 72%
Sports shoes: 67%
Accessories (bags, hats, drinking bottles, etc.): 44%
Smart wearables (smartwatches, fitness trackers): 30%
Exercise equipment (mats, dumbbells, resistance bands, etc.): 28%
Not buying sports products: 3%

The survey was conducted online from March 23 to 30, 2026, with 809 respondents who exercise from all over Indonesia. The respondents were aged between 18 and over 36 years old.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."