The global sportswear market is predicted to reach US$249 billion by 2026.

The global sportswear market is projected to reach US$191 billion in 2022. According to Statista data, this value is expected to continuously increase to US$249 billion, or approximately Rp3.73 quadrillion (at an exchange rate of Rp15,000/US dollar), by 2026.

There is intense competition among brands to win market share in the sportswear industry. Nike and Adidas were the largest sportswear companies in 2021, with both global brands achieving revenues exceeding US$68 billion.

These established brands are facing challenges from newcomers such as Under Armour and Lululemon. Lululemon is a sportswear company that experienced impressive growth last year, achieving revenue of US$6.2 billion in 2021. This represents a surge of approximately 30% from the previous year.

Recently, the athletic sportswear market has benefited from changing consumption trends. Increased public desire for health and improved well-being have fueled increased participation in fitness activities. There is also a greater demand for clothing that is both stylish and comfortable.

According to a 2021 US consumer survey, two important factors when buying sporting goods, including sportswear, are comfort and quality.